Launch in the UK
with a community behind you.
Don't launch to an empty room. We help consumer brands build a network of niche creators who generate authentic UGC, social proof and create demand before your product hits the market.
For consumer brands expanding into the UK.
Free · 30 minutes · No pitch deck
I'm Ambuj (AV)
I treat product launches like movie premieres.
You spend months and sometimes years building the right product. Then launch day arrives, and most brands do the same thing: pour money into ads and hope demand follows. But that's rarely how memorable launches happen.
Some brands sell out within hours. Others barely make a ripple. More often than not, the difference isn't the product — it's the community behind it.
The Trap
Every brand follows the same old playbook during launch.
Pump more money into paid ads and hope demand follows.
Your CAC keeps increasing.
Auction prices climb, audiences saturate, and every new pound buys less attention than the last.
Little to no social proof.
First-time visitors see polished ads—but no creators, no authentic content, and no proof that real people actually use your product.
Sales stop the moment ad spend stops.
Every sale depends on ad spend. Pause your campaigns, and demand disappears overnight.
What we do
We build a product seeding engine that creates a community of creators who know, use, and genuinely want to talk about you.
What You Get
Hundreds of creators who've already tested your product
Hundreds of UGC posts going live during launch
A reusable content library
A niche creator community you can activate again and again
Integrate with Meta ads to boost your ROI.
What That Creates
Social proof from day one
Trust before customers even visit your website
Demand driven by real people
A launch that builds momentum instead of burning budget
Highlights
Content from campaigns I've scaled over the years.
Process
The compounding effect.
- Week 1–2Kick-off
Brand immersion & launch strategy
We immerse ourselves in your brand, understand your customers, and build a launch strategy that compounds beyond launch day.
- Week 3Recurring
Identify creators in your niche
We surface creators who already speak to your audience and fit your brand voice.
- Week 4Recurring
Coordinate product shipments
We handle outreach, addresses, shipping — end to end.
- Week 5Recurring
Build genuine relationships with creators
Not transactional. We nurture the creators so they actually want to talk about you.
- Week 6Recurring
Brief better hooks & angles
We help creators understand the product and produce stronger content with varied angles.
- Week 7Recurring
Identify top performers, build long-term collaborations
The best creators move into deeper partnerships — affiliates, whitelisting, ambassador roles.
- Week 8 onwardsScale
Double down on what works
Campaign data tells us what to scale and what to cut. We compound the system.
Why us
Built differently. Priced differently. Reported differently.
Pay for outcomes
Integrated with Meta Ads
Question, fire away!
Transparent reporting
- Weekly Loom updates
- Weekly written updates
- Bi-weekly strategy calls
- Beautiful monthly PDF reports
Ready when you are
Let's see if your brand is a fit.
FAQ's
Common questions.
Still curious? Send the rest on the strategy call.
Pricing
Choose the growth engine that fits your launch stage.
Every plan is designed to build a community of creators who know your product, create content consistently, and help you cut through the noise, outperform competitors, and build lasting brand trust.
Ignite
3-month commitment
What's included
- 600 creator outreaches200/month
- 60 creators activated*20/month
- 75 pieces of content25/month · reels, stories, carousels
- Whitelisting rightsnegotiated & coordinated
- UGC usage rightsnegotiated & coordinated
- Weekly and monthly reporting
Best for brands validating creator-led growth for the first time.
*Activated creator = when someone posts for the first time.
Momentum
3-month commitment
What's included
- 1,200 creator outreaches400/month
- 120 creators activated*40/month
- 150 pieces of content50/month · reels, stories, carousels
- Whitelisting rightsnegotiated & coordinated
- UGC usage rightsnegotiated & coordinated
- Weekly and monthly reporting
Best for brands looking to create consistent creator momentum and a steady flow of social proof for their launch.
*Activated creator = when someone posts for the first time.
Dominance
3-month commitment
What's included
- 2,400 creator outreaches800/month
- 240 creators activated*80/month
- 300 pieces of content100/month · reels, stories, carousels
- Whitelisting rightsnegotiated & coordinated
- UGC usage rightsnegotiated & coordinated
- Weekly and monthly reporting
Best for brands preparing for aggressive growth and market expansion.
*Activated creator = when someone posts for the first time.
Everything below is included — no hidden fees, no upsells.
Full Technology Stack
Access to creator-growth infrastructure, including influencer discovery, campaign management, affiliate tracking, and social listening tools.
Value: $3,000+ over 3 months
Bi-Weekly Strategy Sessions
A dedicated one-hour strategy call every two weeks to review progress, discuss learnings, and align on next steps.
Complete Knowledge Transfer & Offboarding
If you decide to bring the program in-house, we'll help you transition smoothly. We'll hand over creator relationships, campaign assets, affiliate data, workflows, and train your internal team.
Value: £1,500 (charged by other agencies)
Testimonials
Built Together.
“I had the pleasure of working with Ambuj during an influencer marketing campaign where he managed the influencer side on behalf of SARAL.”
“What stood out most was his empathy, attention to detail, and the care he brought to the process. He took time to understand our needs, offered thoughtful guidance, and made sure the campaign moved forward with clarity.”
“Ambuj went above and beyond throughout. He was patient, organised, and proactive. I also saw how he supported the people around him, which says a lot about his character and leadership.”
“He is someone I would be happy to work with again. If I were building an influencer marketing function or team, Ambuj is exactly the kind of person I would want involved.”
“Ambuj worked with us for over 4 years and led our entire customer services department. He is amazing at building systems around influencer and affiliate programs, knows the right strategies to use based on constraints your brand may have, and executes everything from seeding to affiliate to paid partnerships.”
“If you're looking for a team that can not just execute but own outcomes in your influencer program — look no further than Ambuj and his squad!”
“Working with Ambuj at Sunsama over the past two-plus years has been a game-changer for our influencer efforts. From day one, he took full ownership of the program — securing partnerships, negotiating terms, and crafting campaign strategies — without needing hand-holding.”
“His deep understanding of influencer marketing trends and data-driven approach consistently grew our reach and engagement. Ambuj's reliability, initiative, and clear communication made collaboration effortless.”
“I wholeheartedly recommend him to any company looking to scale their influencer program.”
Free launch audit
Get Your Free Launch Audit
A 30-minute call. You'll leave with a clear UK launch roadmap, a creator strategy, and practical next steps tailored to your brand — no fluff, no generic pitch deck.
Me on a family vacation.
About
Hi,
I treat product launches like movie premieres.
You spend months and sometimes years building the right product. Then launch day arrives, and most brands do the same thing: pour money into ads and hope demand follows. But that's rarely how memorable launches happen.
Some brands sell out within hours. Others barely make a ripple. More often than not, the difference isn't the product — it's the community behind it.