Your productivity app is a thousand creators away from market dominance.
Paid ads get more expensive. SEO gets more competitive. I help productivity apps build an in-house creator engine that compounds over time, bringing together affiliates, YouTube partnerships, and UGC into one repeatable growth system.
Free · 30 minutes · No sales pitch
I build the entire system with you for 3 months. Then you take it in-house and keep growing without me.
Ripple effect
Hi, I'm Ambuj. I've been an influencer operator for the last 8 years. Influencer marketing is all I know, and I can talk non-stop about it lol.
I work with apps that save people time or use AI to boost productivity: daily planners, note takers, calendar tools, AI writing assistants, focus and workflow apps, and everything adjacent.
The problem
Most productivity apps rely on channels that stop working the moment you stop paying.
Paid ads keep getting more expensive.
SEO takes months, and the SERP is a bloodbath.
You launch a big feature and it quietly fades away because you can't get it in front of the right users.
SaaS marketplaces used to be a great referral source five years back. Now they mostly recommend whoever pays them the most.
The missing asset
A creator ecosystem that compounds.
The only line that keeps rising after you stop spending.
Why creator marketing works
Apps are bought after people see them in action, not after they're pitched.
Six reasons this channel outperforms almost every other one for productivity apps.
Productivity apps are demonstrated, not advertised.
Nobody buys a workflow tool from a banner ad. They buy it after watching someone use it in a real setup.
Workflow videos naturally sell apps.
A 6-minute “how I plan my week in Sunsama” video sells more than a hundred creative variations combined.
YouTube is evergreen search.
A single YouTube integration keeps sending qualified trials for 12 to 36 months. That's not a campaign. That's an asset.
Nano creators have high trust.
Small, credible creators inside your niche convert at 3 to 5x the rate of mega-creators or paid social.
UGC lifts paid acquisition.
The same creator content you use for organic doubles as your top-performing ads. One library, two channels.
Affiliates become recurring acquisition partners.
Once a creator earns from you, they keep sending trials month after month.
What I build
Six systems. One compounding engine.
Each of these works on its own. Together, they become the growth channel your team owns.
Creator Discovery Engine
A repeatable system to surface creators who genuinely influence your ideal users, not just have a following.
Product Trial Engine
We create a flow to give creators premium access, extended trials, and giveaways that convert into intent-based content.
Affiliate Engine
Turn creators into recurring acquisition partners with clean tracking and tiered payouts.
YouTube Partnership Engine
Long-term integrations with productivity YouTubers that keep sending qualified trials for years, not weeks.
UGC Machine
A steady, rights-cleared library of creator content your team can repurpose across paid and organic.
Creator Operating System
Everything documented. Everything repeatable. Everything your team can eventually own without me in the room.
Content Showcase
A few recent contents.
A reusable library of UGC, native posts and ad creative, yours to repurpose across paid and organic.
How we work together
A three-month build, then it's yours.
Every month has a clear outcome. By month three, your team runs it without me.
- Infrastructure build
- In-depth research on competitors and niche
- Sourcing creators
- Campaigns going live
- Sourcing relevant YouTubers
- Creator onboarding at scale
- Content briefs
- Nurturing flows set up
- Affiliate recruitment ramp
- Initiating UGC and whitelisting rights negotiation
- First UGC library live
- Expanded YouTube partnerships
- Continued campaign running, feeding the system weekly with new creators
- Identifying top-performers and continuing promotion with them
- SOPs documented end-to-end
- Team training and shadowing
- Optional ongoing management
Pricing
Simple pricing. Three-month engagement.
Pick the outreach volume that fits your stage. Every tier ends with the same outcome: you own the engine.
- 75 creator outreaches per week (300 / month)
- Affiliate recruitment
- 5 paid YouTube partnerships / month
- UGC rights & whitelisting negotiation
- Dedicated account manager
- Performance reporting
- Bi-weekly performance calls
- 150 creator outreaches per week
- Affiliate recruitment
- 10 paid YouTube partnerships / month
- UGC rights & whitelisting negotiation
- Dedicated account manager
- Performance reporting
- Bi-weekly performance calls
- 300 creator outreaches per week
- Affiliate recruitment
- 20 paid YouTube partnerships / month
- UGC rights & whitelisting negotiation
- Dedicated account manager
- Performance reporting
- Priority support
- Bi-weekly performance calls
Every tier includes
Three bonuses baked into every plan.
Full Creator Tech Stack
Access to creator discovery, CRM, affiliate tracking and social listening tools worth roughly $3,000 over three months.
Bi-weekly Performance Calls
Review performance and next-step strategy every other week, directly with me. Not an account manager.
Complete Handoff
Export creator relationships, SOPs, affiliate database, and train the internal hire so nothing walks out with me.
What's included
You get me on strategy. My team runs the execution.
Every engagement pairs direct access to me on strategy with a dedicated account manager who runs the day-to-day so nothing sits idle.
Who does what
Weekly strategy reviews with me
Creator sourcing
Outreach at volume
Product trials
Affiliate recruitment
YouTube partnerships
UGC generation
Performance reporting
SOP documentation
Why this is different
An operator, not an agency.
A calm side-by-side on what you actually get, and what you actually keep.
30-minute call. We'll map what your first 30 days would look like. No pitch, no pressure.
How we grew Sunsama's creator channel from $0 to $300K ARR.
As Head of Partnerships at Sunsama, I built the ambassador and creator program from zero. It went from a side experiment to one of the leading acquisition channels, with a repeatable, in-house system running it.
My role
Head of Partnerships. Owned strategy, creator relationships, and affiliate program design.
ARR from creator channel
+$300K ARRFrom zero to $300K direct ARR, plus $1M+ influenced across the funnel.
Testimonials
Built together.
“I had the pleasure of working with Ambuj during an influencer marketing campaign where he managed the influencer side on behalf of SARAL.”
“What stood out most was his empathy, attention to detail, and the care he brought to the process. He took time to understand our needs, offered thoughtful guidance, and made sure the campaign moved forward with clarity.”
“Ambuj went above and beyond throughout. He was patient, organised, and proactive. I also saw how he supported the people around him, which says a lot about his character and leadership.”
“He is someone I would be happy to work with again. If I were building an influencer marketing function or team, Ambuj is exactly the kind of person I would want involved.”
“Ambuj worked with us for over 4 years and led our entire customer services department. He is amazing at building systems around influencer and affiliate programs, knows the right strategies to use based on constraints your brand may have, and executes everything from seeding to affiliate to paid partnerships.”
“If you're looking for a team that can not just execute but own outcomes in your influencer program, look no further than Ambuj and his squad!”
“Working with Ambuj at Sunsama over the past two-plus years has been a game-changer for our influencer efforts. From day one, he took full ownership of the program: securing partnerships, negotiating terms, and crafting campaign strategies, without needing hand-holding.”
“His deep understanding of influencer marketing trends and data-driven approach consistently grew our reach and engagement. Ambuj's reliability, initiative, and clear communication made collaboration effortless.”
“I wholeheartedly recommend him to any company looking to scale their influencer program.”
Ideal client
Honest about the fit.
This works when it fits. When it doesn't, I'll say so on the call.
- Productivity apps (planners, note takers, calendars, AI writing tools, focus and workflow apps)
- Founder-led team
- Wants an in-house creator engine
- One-off influencer campaigns
- Celebrity or mega-influencer plays
- Two-week quick wins
About
I started working as a freelancer in 2018. I had no job, no funds, and no plan. There seemed to be a plethora of services I could have picked up back then.
But for some reason, I thought I'd try influencer marketing for a while and see how it goes.
It was operations-heavy, and the operator matters a lot. That's probably why I picked this niche. To feel like I was making some kind of difference.
Some of my initial clients were small ecommerce companies. I enjoyed working with them, but they were mostly one-off campaigns that got over in a few weeks.
My breakthrough came with Sunsama, where I joined as an Influencer Manager and eventually became the Head of Partnerships. I worked at Sunsama for four years, built their ambassador program from scratch, and contributed to the company's growth.
In parallel, I also worked with SARAL, an influencer marketing tool, where I worked with 40+ brands across ecommerce, B2B SaaS, and B2C SaaS.
These four years taught me how to create systems around influencers. How to build programs from scratch. And how to make influencer marketing one of the most important growth channels for a brand.
In early 2026, I started AV Consultation to help productivity apps build an influencer engine that becomes a long-term growth asset, not just another marketing channel.
My goal is never to work forever and get paid a retainer. It's to build a system that your team can eventually take in-house and keep growing long after I'm gone.
Journey
FAQ
Questions founders ask.
If yours isn't here, ask on the call. I answer everything directly, including what I won't do.
Any app whose core value is saving people time or making them more productive. That includes daily planners, note takers, calendar and scheduling tools, AI writing assistants, focus apps, workflow and automation tools, and everything in that space. If your product makes users more productive, this channel works for you.
Three months is the shortest honest timeline to build something real. Month one is foundation, month two is activation, month three is scale and handoff. Anything faster is a campaign, not a system.
Your team runs it. You own every creator relationship, every SOP, every tool login, every affiliate record. Ongoing management with me is optional, not required.
Yes. Creator database, affiliate database, SOPs, tracking, tooling access, and trained team members all transfer to you at the end. Nothing walks out with me.
Yes. I've worked with Rewardful, PartnerStack, Impact, and custom setups. I fit into whatever stack you're already on, and only suggest changes when it saves real money or time.
Some founders keep me on for a lightweight ongoing advisory. Most don't need to, and I'd rather you didn't. The goal is that your team runs this without me.
Even better. We'll audit what you have, keep what's working, and build the system around it. You don't start from zero, you start from a stronger base.
Book a discovery call
Build an influencer engine your team will own, not rent.
By the end of the engagement, you'll have a repeatable system for creator acquisition, UGC, affiliates, YouTube partnerships, and long-term growth. A 30-minute call. No pitch deck, no sales script.